Kristina Nettles Media Kit
Kristina Nettles
Ageless skin. Timeless style.
Entrepreneur · Founder of Smoddo · Skincare and style educator for women of all ages
I spent more than 15 years in executive positions in banking and trading. Today I run two businesses of my own: Smoddo, the jewelry brand I founded, and a community of over 100K women who come to me to learn about skincare and style.
Who follows me
Women in their 30s, 40s, 50s and 60s. Each comes to me with her own concerns, and each leaves knowing exactly what to do about them.
Skincare
Many women were never taught the basics of skincare. I have earned their trust by teaching them what to buy, how to use it and in which order.
Brands that have trusted me
I have created and delivered successful campaigns for: Guerlain · Lancôme · Valmont · Babor · Biologique Recherche · MZ Skin · La Colline · La Vallée · Lubex · Teoxane · Les Biologiques · RevitaLash · Omnilux · Yensa · Timeless · Luminology · and more
I am an approved ambassador for Allergan. With Dr. Nasser Madi, a renowned Geneva aesthetic physician with more than 25 years in medicine, I have created Instagram interviews and educational videos on face and skin treatments.
What I create
UGC, talking-head reels, green screen reels, voice-over reels, Get Ready With Me, My Morning and My Evening routines, My Holy Grail Products, and unboxings. Everything is also shared in my stories with shoppable links.
Fashion
I love to mix high-end pieces with unique, affordable finds, and that balance is what makes a look feel effortless. I show women which colors bring their face to life, and most importantly, how to put the whole look together. I created Kristina's Mosaic Capsule, a way of dressing that has become a favorite in my community.
Brands that have trusted my style
Approved by LTK and ShopMy, with access to thousands of brands.
Mytheresa · Revolve · Brunello Cucinelli · Van Cleef & Arpels · Repeat Cashmere · DeMellier London · Mango · H&M · Meshki · Anouk · 7 For All Mankind · N°21 · NA-KD · LILYSILK · and more
Hotels and Events
I take my viewers with me on a journey and make them experience it: the luxury, the comfort, the scent in the air, and the pleasure of being pampered during a stay. Whether it becomes a reel or a carousel depends on the story.
Hotels
The Ritz-Carlton Hôtel de la Paix · The Woodward · Beau-Rivage Genève · Six Senses Crans-Montana · Oetker Collection
Events and houses
VIP guest of Katy Perry's team at Paléo Festival · Van Cleef & Arpels · Celine · Copenhagen Fashion Week · Rolls-Royce Motor Cars Geneva (Pegasus)
I also host and co-host events. For a launch, an opening or a private evening, I welcome your guests and bring my community with me. For availability and details, please get in touch.
Invite me or book me as your host
Also in my stories every week: my home, my kitchen and Meatless Monday.
Work with me
Tell me about your brand and what you have in mind, and I will reply with ideas made for you.
Or write to me at kristinanettles@gmail.com